The book below, by Walter Lippmann, available on GOOGLE books, shows from where the so-called "Public Opinion" industry originated. Lippmann published the book in 1922, and although 90 years old, many of the concepts are as relevant today in 2012 than they were back in 1922!
His observations of the "News" are quite revealing and clearly he saw the direction the media was taking almost a century ago.
http://books.google.com/books?id=eLobn4WwbLUC&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false
Essentially "Public Opinion" is malleable and, like clay, can be sculpted according to policy needs: WAR, GLOBAL TERROR, FEAR etc.
By keeping the populace in a perpetual state of fear, mental paralysis through LSM and corporate controlled media outlets, the 'public opinion' is used to further the aims of those who govern, maintain power, both socially and economically for the benefit of the few.
Between 1914 and 1917, Lippmann wrote and published "Drift and Mastery" see left. The book contributed enormously to progressive thinking in the midst of a World War and post-colonial jockeying for position around the world.
Lippmann understood the deep effects of fear on a society and how a plethora of fears used by the governing authorities over the governed proved an excellent antidote to REBELLION! Little has changed in regards to "Public Opinion" and how the governed are kept in the dark since Lippmann's time.
What has changed is the proliferation of INFORMATION and CONTROLS on the OMOTS, from digital control to political, travel and religious control.
HDD believes that Lippmann's writings are as relevant today as they were in the early to mid-1900s.
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